Don’t you just love this cute little knitted pouf designed by Swedish design studio Little Red Stuga? The inspiration came from the highest mountain in Sweden, Kebnekaise, which is 2100m and situated in the north.
As they say; ‘if the baby won’t come to the mountain, the mountain will come to the baby…’ (or something like that).
I’m a sucker for products with great packaging design, so when I saw the OATLY carton in the shop I just had to get it. I was even more excited when I found out it’s Swedish and actually tastes good.
The packaging & rebrand of Oatly was done by the Swedish agency Forsman & Bodenfors who treated the packaging as an advertisement space for the brand, playing on the fact that a lot of us do shop with our eyes.