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hygge

VISITING NAMI CONCEPT STORE IN BERGAMO // FOR NORDIC DESIGN & HYGGE LOVERS

Living in Italy I do miss the homeware stores we have back home in Norway, always beautifully decorated and stocked full of goodies for Scandinavian interior lovers. So when I discovered a new store opening nearby with that same Nordic vibe that I love, I knew I had to visit. The NAMI Concept Store is located in the small but vibrant town Bergamo, about an hour drive from Milano. If you are planning a trip to this area I would highly recommend stopping by, the store is gorgeous and it has a great selection of homeware items in different price ranges. When walking in you immediately feel welcome, it is like entering someone’s living room full of treasures to discover. Warning; you will probably not leave empty handed…

On my visit I had a lovely chat with the owner Stefania, she told me all about her idea of creating an emotional store where design, quality, and craftsmanship are fused together. Her mission to enhance our daily life with little details chosen with care and attention for nature do come to life in NAMI, a store with the perfect Scandinavian feeling here in Italy.

BIO: Stefania, 28 years old, is a graduate in Design and has been working as a photographer for some years while cultivating her passion for art in all its forms. In the last few years, she has organized different exhibitions and collaborated as art director for a young artists collective called Progetto Meteora. She says she is an aesthete and likes to discover things that satisfy her taste; because of this during the last few years, she has approached Nordic design and therefore felt the need to bring up some not so well known artisans and brands for people to discover. For her, Nordic design is the right compromise between liveability, design, and nature.

Q1 // Tell us more about NAMI and why you decided to focus on Scandinavian style and hygge?

The idea originated from a little dream of mine but was mostly led by the path I had taken such as my photography experience, design studies, and experiences in retail. This all became NAMI. I started off by taking part in local markets and followed with an e-commerce, then finally I recently opened my concept store which allowed me to have a physical place to show all the products I love. The store is today also a gallery and a workshop location.

Q2 // Which Scandinavian brands do you currently have in your store?

I have decided to focus on two main Danish brands; Bloomingville and Madam Stoltz. While the first is more modern and minimal, the second is rougher in the aesthetic but with an ethnic chic soul. I have chosen these two companies as their styles are diverging but at the same time they provide our concept store with a good view of my idea of Scandinavian design, the right mix between the new (Bloomingville) and the lived (Madam Stoltz). We also stock Meraki skin care products.

Q3 // What are your future plans for NAMI?

In the future, I can see definite room for art exhibitions, workshops, and collaborations with new brands and creative people, in this way we will be able to widen the network of art and Nordic design lovers.

Q4 // What do you think is most important to think about when styling your own home? Any personal tips and smart solutions?

There are many elements to consider when giving a homogeneous and uniform style to your own home. Everything needs to appear as comfortable as possible since we have to see it as the place where we will spend the majority of our time. First of all, I believe the consistency of the palette is essential, the number of colours does not really matter, instead the ability to combine them correctly is key. Another essential aspect is the correct use of empty walls. Sometimes we tend to overload them as they can feel quite bare, in this case just the use of a wallpaper with the right colours and patterns is a great solution.

Q5 // Any new furniture & interior trends you are excited about?

Yes! One of the most fascinating trends for me is the use of plants in the home for decorative and other purposes, finally, we are bringing nature back inside. Apart from looking nice in the environment, plants appear to provide a relaxing feeling. They are also natural humidifiers, have healing power, minimize allergies risks by purifying the rooms and reduce the level of stress.

I would like to further develop these aspects in my concept store as well. At the moment you can find plants such as cactus, pilea, aloe and terrarium, but for the near future, I am planning to start retailing the beautiful vase by Boskke which aims to save space and water.

Q6 // How do you like to relax, how do you hygge?

During my free time, I like to discover new places and I am always hunting for new inspiration as, believe it or not, I find it very relaxing!

Q7 // What is That Scandinavian Feeling to you?

For me, it means to be able to understand deeply all the aspects of a different culture from mine and turn it into inspiration.

If you would like to visit the store, you can find it on Via Broseta in Bergamo. View all items available and shop online here, and if you do go let me know as I would love to hear what you though!

// Photo credit: Ingrid Opstad

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SCANDINAVIAN PRODUCTS WITH THE NATURE AT HEART // SAGALAGA DESIGN

I had the pleasure of having a little chat with Satu Enstedt, the woman behind the Finnish brand Sagalaga Design. Their designs are born from life’s magical moments and the depths of timeless time. She gets inspired by the simple aesthetics of Finland, creating beautiful Scandinavian products with the nature at heart.

Q1 // How did Sagalaga Design start? Can you tell us a bit about your creative background and how the brand was created?

Sagalaga Design started in 2013 by baby steps. I was working as a creative freelancer for clients and I felt I needed to create something on my own. Sagalaga, as a word, didn’t leave me alone, so I trusted my instinct and that’s how Sagalaga Design was created. ‘Saga’ has been my childhood nickname and it means story / fairytale which I would like to believe can be found in my design style as well.

I studied Fine Art, Graphic Design & Textile Design while working on many different kind of creative projects before Sagalaga Design. I think the result is a good combination of all projects from my past.

Q2 // What inspires you in your design process?

Unexpected things in quiet moments are the best. I think my head is constantly working on something new and when the mental process is ready to come out, I start to work with an idea on paper. The idea can basically come from anywhere around us. There´s always a story behind every illustration or pattern, even though it may not be that obvious at first. Little joy for your everyday life, as our slogan says.

Q3 // In what way does your Scandinavian heritage affect your style?

I spent my childhood playing around in old pine forest close to our house and we also had a summer cottage in a small island at Finnish archipelago. I think nordic nature with all its scents, forms and lines are still affecting me and can be seeing as a minimalistic Scandinavian style and functional products.

Q4 // Are you currently working on any new designs, and if so can you give us a little insight?

Yes, I´m currently working with new patterns and designs, new products are coming out soon. The latest will be our cosmetic bag and two smaller purses. These will be out this Spring and we are quite excited about them!

Q5 // How do you like to relax, how do you hygge?

I relax with friends and loved ones spending quality time together. Cooking together, spending time by the sea or doing a picnic in the forest is to me the best thing you can do.

SAGALAGA DESIGN PRODUCTS SHOWN IN THIS BLOGPOST:
KUUSI tray: Silent, winter woods, snow on spruce. This pattern is inspired by the beautiful winter forest with heavy snow on trees. The Finnish word KUUSI means spruce. TUIKE candle holder: This wooden candle holder is made out of Finnish birch. You can have a small piece of Finnish forest twinkle at your home and bring you special nordic atmosphere. The Finnish word TUIKE means twinkle.

Both the KUUSI tray and the TUIKE candle holder are available from their online store along with a lovely selection of other trays, textiles, paper and wood products.

// Photo credit: Ingrid Opstad

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FRIDAY INSPIRATION: SCANDINAVIAN BREAKFAST IDEAS FOR THE WEEKEND

Happy Friday! I don’t know about you, but for me taking time to create an extra nice breakfast is the best part of the weekend. So for this Friday inspiration post I thought I would share a couple of typical Scandinavian dishes. If you want to try these yourself you can find all the links below, or follow my How to hygge the Nordic way Pinterest board.

// 1: Heart shaped waffles / 2: Smoked salmon sandwich / 3: Cinnamon buns / 4: Knekkebrød / 5: Rømme grøt / 6: Muesli

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MY HYGGE MOMENTS // FOGGY PARK WALK

Hygge is not just something us Scandinavian’s do in our homes, the feeling can also be found outdoors. Now at winter simply put on your warm, comfortable clothes and go outside for a winter walk alone or with friends. And although you might think that the feeling is reserved mostly for winter & autumn time, you can still experience hygge during the spring & summer months. Something to look forward to!

Living in Italy I do sometimes miss the Norwegian nature and landscape. There is nothing quite like the view of the fjord or a walk in the many hiking places we have. Lucky for me however, I do live very close to Monza park – the fourth largest park in Europe. Here you can find anything from a farm, a stunning royal villa, race tracks to cute cafés and restaurants. For me this is one of my happy places, especially now this period when it is nice and crisp outside. I love going here for a walk to clear my head and find peace. It is also a great place to enjoy a picnic with friends, outdoor concerts or events and bike rides, which is all very hygge.

These photos were taken on a foggy and chilly but nice day last week when I went out for a little lunchtime walk. The fog made it look so magical and really set the tone!

What is your happy place, where do you enjoy outdoor hygge now at wintertime?

// Photo credit; Ingrid Opstad

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HOW TO ADD COZY KNITTED DECOR ITEMS IN YOUR HOME WITH SCANDINAVIAN DESIGN

With this cold & grey weather cozy knits are essential, not only to wear but also as decor elements in your home. Adding little hints of knitted design creates a lovely environment, and is a great way to keep warm and decorate your home at the same time.

Below you can find a little selection of Scandinavian style knit home decor you can use to add coziness to your interior. The snuggle is real!


  1. COUTURE KNIT MUG BY KINTO
  2. SARJATON BOWL LETTI BY IITALA
  3. THE KNOT PILLOW BY RAGNHEIðUR ÖSP SIGURðARDÓTTIR FOR DESIGN HOUSE STOCKHOLM
  4. KNITTED POUF BY BROSTE
  5. CONCRETE KNIT TEALIGHT BY GRANSTUDIO FOR BOLIA
  6. CHUNKY KNIT THROW BY GRANSTUDIO FOR BOLIA
  7.  KNITTED ISGATA CUSHION BY IKEA
  8.  KNITTED POSTER BY MADEBYLEN
  9.  MOSS-KNIT CUSHION COVER BY H&M HOME
  10. SET OF 4 NORDRANA BASKETS BY IKEA


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ETSY LOVE // HYGGE FEELING BEANIE HAT

What is hygge? Well, hygge is the word on everyone’s lips at the moment, a state of coziness & calm that you will get from enjoying life’s simple pleasures.

I am happy to announce that I recently opened up a brand new Etsy shop! The first item I designed for it is this beanie hat with hygge in mind, because being warm and cozy in the winter is very essential for all us Scandinavians.

The hat itself is a lovely dark grey colour with a cute pom pom on the top. On the front there is a ‘HYGGE feeling’ embroidery, perfect for anyone that wants to spread the hygge feeling when they walk around.

You can find the beanie here, and make sure you follow me on Instagram for upcoming giveaway’s where you can win it!

// Photo credit; Ingrid Opstad

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