As I mentioned in my last post, this year Muuto is celebrating 10 years of new perspectives on Scandinavian design! And they are doing this by launching quite a few new designs and also sharing their stories from behind the scenes. A lot has happened in the first years of the Muuto story. 10 years ago the two Danes Peter Bonnén and Kristian Byrge sat down to rethink Scandinavian design, and as a result the interior design company Muuto was born. The duo wanted to create a new chapter in the Nordic design legacy, under the slogan New Nordic. They hand-pick leading contemorary designers from Sweden, Norway, Denmark and Finland and given them the freedom to design products of high quality and great functionality with the Muuto creative team. Their collection today truly celebrates the beauty of simplicity and the true Scandinavian style that so many of us love.

“New Nordic isn’t merely a slogan or a description of the collection. It’s a commitment by Muuto to let the brand grow dynamically with the emerging ideas and concerns of young Nordic designers. The term also functions as an invitation, a challenge and a motivation to us as designers.” – Anderssen & Voll




I was lucky to be present on Tuesday when they were having a toast to their last 10 years in their stand at Salone Del Mobile. There was a DJ, free popcorn & drinks and you could meet the designers and team Muuto. All in all it was a great atmosphere and it was topped off by great goodie bags including the iconic the DOTS coat hook designed by Norwegian Lars Tornøe.

The DOTS were actually one of the first Muuto pieces ever created back in 2006. Since its launch it has become a classic and highly recognisable design item with more than a million DOTS in different colours and sizes worldwide. It is a piece of design that is easy to arrange on your wall exactly in the pattern you want.

“The characterful little family of hooks is a friendly addition to any wall. The DOTS are proud of their round edges and will treat your clothes with the greatest care.” – Lars Tornøe



For as long as I can remember I have been a big fan of their simplistic, playful & beautiful expression. Here are some of the many classic Muuto pieces that has stood the test of time representing some of the best of Scandinavian design today;


The MHY pendant lamp has a playful and cute personality, as it is shaped after the hairdo of the Little My character from the Finnish Moomin cartoons. The lamp shade has a characteristic and elegant shape and is available in six different colours. MHY is ideal for mounting in clusters or rows to provide unique and fun light installations. It was designed back in 2006 by NORWAY SAYS, the internationally recognised design trio from Oslo.

“MHY has an elegant appearence and a strong personality. The playful shape of Mhy draws inspiration from illustrations and characters from our childhood’s literature. The near size of Mhy allows the pendant to be mounted in clusters or rows over your meeting room table, in the canteen, in a reception or somewhere else where you would like to add a design element with unique, but understated character.”


The now classic STACKED system provides a storage solution with endless possibilities. With the use of small clips, the modules can be rearranged to create a custom shelving system, room dividers or even side tables. Just play around with the space between the modules or mount them directly onto the wall, and you can easily change it to fit your home. The concept of STACKED was created in 2008 by Copenhagen based architect Julien De Smedt, and his aim was to design something that was able to be both specific and generic at the same time.

“How to be specific and generic altogether? Shelving systems have a tendency to achieve one concern but never both. We decided to dimension shelving units based on the generic measurements of things to store and display while allowing for them to be combined according to specific needs and desires. The result can be at times a random stack of boxes or a coordinated grid of efficient storage… or both!” – Julien De Smedt


The E27 pendant lamp is a naked build with a simplistic and striking industrial design. It can be used on its own, in a pair, on a row or even in clusters to create a modern Scandinavian chandelier. It was designed in 2008 by Mattias Ståhlbom, an architect and partner at the Stockholm-based architecture & design studio TAF.

“The simplicity of the naked bulb is hard to compete with. It stands for something that feels romantic and contemporary at the same time. E27 departs from the essence of a lamp – the socket – creating a simple yet strong object that celebrates the potential beauty in simplicity.” – Mattias Ståhlbom


The felt structure of the RESTORE gives a unique and understated touch to this storage basket. It is mainly made from fibres extracted from recycled plastic bottles and is strong enough to be used for items such as magazines, toys or even firewood. Finnish designer Mika Tolvanen designed RESTORE in 2009 with a view that design should not be the one that requires attention by being special.

“I wanted the basket to have a non-obtrusive nature. Polymer felt combined with a soft form give the basket a friendly appearance. The name RESTORE is inspired by the fact that baskets are made of recycled PET bottles.”


UNFOLD‘s soft rubber shade creates modern and playful version of the classic industry lamp design. It is an affordable design lamp that comes in a variety of colours and is suitable for multiple settings. It was designed in 2010 by FORM US WITH LOVE, a multidisciplinary design & interior architecture studio from Stockholm.

“The industry lamp is a classic, and sought after design that we are excited to provide a new perspective on. The soft silicone rubber gives UNFOLD a modern and warm personality. It also enables the lamp to be folded into a neat package by a slight push on the top. Just open and unfold your new lamp.” – FORM US WITH LOVE


The NERD chair is a modern Nordic take on the iconic all-wood chair, reflecting its classic Scandinavian design heritage and crafter with the highest quality materials. The seamless integration of the back and seat provides both comfort and an inviting personal look. It was designed by David Geckeler and was produced after winning the 2012 Muuto Talent Award.

“While the appearance of NERD is unique, the overall expression, material and craftsmanship all have references to classic Scandinavian design values. The innovative integration between seat and back, as well as precise detailing, gives Nerd a strong personality and a very iconic character. The chair that stands out as a very personal and distinct interpretation of an all-wood chair.” – David Geckeler

You can follow #‎muuto10y‬ for upcoming‬ stories and content from Muuto, and if you are interested in seeing the new design launches check out my blogpost from the Salone Del Mobile exhibition this week.

Happy birthday Muuto!

// Photo credit: Ingrid Opstad / product photos by Muuto




As you may know already fashion brand COS and furniture company HAY launched their first joint range last year, and now they have added new items to their collaborative range. Refresh your home for Spring with the new collection full of soft pastel shades and light wood.

This collaboration is a match made in heaven, a beautiful mix of Danish & Swedish style!

“We were very pleased with the reaction from our customers on the collaboration with HAY, we have always admired what HAY do and share many of its values. We like to describe it as HAY seen through the eyes of COS.” – Martin Andersson (head of design at COS)





You can shop the new COS×HAY Spring collection online or at any of their London High Street Kensington, Vienna Neubaugasse and Gothenburg stores.

// Photo credit: COSxHAY




How stunning is this prototype of a plant-friendly shelf by the duo behind the Finnish design blogs WEEKDAYCARNIVAL & Pinja Colada?

The Botanic Shelf is a simple and aesthetic piece of furniture, a multifunctional storage for your home’s green plants and other objects. With the keywords simplicity, modernity and playfulness it has a design that will fit into any Scandinavian home and various different spaces.


“The Botanic shelf brings together the balance of form and function. The warm oak wood and solid brass shelves create timeless design. The Botanic shelf enables multiple options, which makes it a pragmatic interior solution to today’s increasing needs”

Fingers crossed it gets into production soon!

// Photo credit: Riikka Kantinkoski




I came across the REST key holder online and fell in love. It is handmade using oak tree covered with gold leafs for a beautiful effect. The key holder has 3 gold coated power magnets underneath, where you can put your keys.

“The REST key holder is a symbolic key holder in many ways. It is designed to remind you of to leave your problems at the front door. It also happens to be that REST in Danish (as well as German) means residues. And this is excatly what the REST key holder is made of: wood residues.” – Yndlingsting


Yndlingsting is a Danish brand that creates products designed and crafted with love to enrich your life and bring a touch of magic to your home. They believe in authentic interior design, because slow living is according to them a choice of lifestyle not a trend.

The captivating print on top of the key holder is also by Yndlingsting, and is a limited edition print from their notebook My Daily Adventure. Find it and all of their other products here.

Not_all_that_wander_are_lost-Yndlingsting-AFTC copy

// Photo credit: Yndlingsting



After looking for a while now for a space of our own we finally found it. It is in the perfect location in a cute little town here in Italy with good connections and a train station nearby so that it will be easy for me to get around. It is quite a small and cute flat, but it has everything we need. When looking for a flat we (or shall I say I) had a few criteria’s when it came to the flat itself, and I am happy to say that this one ticks most of the boxes.

White space; I was looking for a flat with white walls to fit in with my minimal Scandinavian style. Sort of a blank canvas that will make the furnitures and objects we put in it stand out. This flat not only have white walls everywhere, they are also quite interesting too. As it is located on the top floor of a typical Italian building it has a lot of slanted walls / ceilings which adds characters and charm. It will definitely be a challenge to decorate with it, but we just have to be creative and find good solutions.

Wooden floor; I am a massive fan of wooden floor. Growing up in Norway you rarely find a house or flat without it. I love the comfort and look of wooden floors, and it fits very nicely together with white walls. Our new flat doesn’t tick this box hundred prosent as the floor looks like wood but in fact its not.. Here in Italy its common to have tiles on the floor, and that is after my understanding because it has a cooling effect on those warm summer days. It does mean however that in the winter here in the North of Italy it can be freezing, and woollen socks are a must! Our floor is a new type of ceramic made to look like light wood, and it sure does as I thought it actually was wood when we went to the viewing before touching it. The good thing with it is that we get the positive aspect from both worlds; it looks good but it’s better suited for the climate here in Italy. And even better, there is underfloor heating everywhere, which will be nice and warm in the winter but can give off a coolness in the summer. Perfect!

Here is a little sneak peak of the space, as you can see the slanted ceiling gives an interesting and quirky vibe to the modern and white space.

Natural light; As I work from home and take a lot of photos at home it needed to have good natural light. The living room has two large doors that we can open up and the sun is shining in that way during the day. Which then leads me to…

Outdoor area; One thing I said when living in Italy was that to have some sort of outdoor area, either a balcony or a terrace would be great. When we lived in London we had a lovely outdoor terrace but it was hardly ever used because of the typical British weather.. Now we have four (!) balconies, ok they are all tiny but at least I’m sure we can fit two tiny chairs and a tiny table of some sort on one. And being in Italy where the sun almost always shines I am sure we will get a lot of use of them, or even just have the doors open to open up the space a bit. Note to self; research tiny balcony solutions!

I can’t wait to share how I will make this place our little Scandinavian home here in Italy. For now, here is a little moodboard I put together to start the process!

// Photo credit: Ingrid Opstad




Today the Danish store Søstrene Grene launched their new spring interior collection in stores with the keywords creativity, colour, nature, wood, basketwork & soft textiles.

This season is inspired by the ’60s & ’70s colour and patterns + soft Scandinavian bohemian styling. With a relaxed style that exude personality and comfort to enjoy good living.






Psst; check their website for a super quick DIY on how to make a paper towel holder from these ceramic candle holders!


You can see the whole collection online here or follow along on their Instagram where they post new products, DIY and styling tips daily.

// Photo credit: Søstrene Grene