As I mentioned in my last post, this year Muuto is celebrating 10 years of new perspectives on Scandinavian design! And they are doing this by launching quite a few new designs and also sharing their stories from behind the scenes. A lot has happened in the first years of the Muuto story. 10 years ago the two Danes Peter Bonnén and Kristian Byrge sat down to rethink Scandinavian design, and as a result the interior design company Muuto was born. The duo wanted to create a new chapter in the Nordic design legacy, under the slogan New Nordic. They hand-pick leading contemorary designers from Sweden, Norway, Denmark and Finland and given them the freedom to design products of high quality and great functionality with the Muuto creative team. Their collection today truly celebrates the beauty of simplicity and the true Scandinavian style that so many of us love.
“New Nordic isn’t merely a slogan or a description of the collection. It’s a commitment by Muuto to let the brand grow dynamically with the emerging ideas and concerns of young Nordic designers. The term also functions as an invitation, a challenge and a motivation to us as designers.” – Anderssen & Voll
I was lucky to be present on Tuesday when they were having a toast to their last 10 years in their stand at Salone Del Mobile. There was a DJ, free popcorn & drinks and you could meet the designers and team Muuto. All in all it was a great atmosphere and it was topped off by great goodie bags including the iconic the DOTS coat hook designed by Norwegian Lars Tornøe.
The DOTS were actually one of the first Muuto pieces ever created back in 2006. Since its launch it has become a classic and highly recognisable design item with more than a million DOTS in different colours and sizes worldwide. It is a piece of design that is easy to arrange on your wall exactly in the pattern you want.
“The characterful little family of hooks is a friendly addition to any wall. The DOTS are proud of their round edges and will treat your clothes with the greatest care.” – Lars Tornøe
For as long as I can remember I have been a big fan of their simplistic, playful & beautiful expression. Here are some of the many classic Muuto pieces that has stood the test of time representing some of the best of Scandinavian design today;
The MHY pendant lamp has a playful and cute personality, as it is shaped after the hairdo of the Little My character from the Finnish Moomin cartoons. The lamp shade has a characteristic and elegant shape and is available in six different colours. MHY is ideal for mounting in clusters or rows to provide unique and fun light installations. It was designed back in 2006 by NORWAY SAYS, the internationally recognised design trio from Oslo.
“MHY has an elegant appearence and a strong personality. The playful shape of Mhy draws inspiration from illustrations and characters from our childhood’s literature. The near size of Mhy allows the pendant to be mounted in clusters or rows over your meeting room table, in the canteen, in a reception or somewhere else where you would like to add a design element with unique, but understated character.”
The now classic STACKED system provides a storage solution with endless possibilities. With the use of small clips, the modules can be rearranged to create a custom shelving system, room dividers or even side tables. Just play around with the space between the modules or mount them directly onto the wall, and you can easily change it to fit your home. The concept of STACKED was created in 2008 by Copenhagen based architect Julien De Smedt, and his aim was to design something that was able to be both specific and generic at the same time.
“How to be specific and generic altogether? Shelving systems have a tendency to achieve one concern but never both. We decided to dimension shelving units based on the generic measurements of things to store and display while allowing for them to be combined according to specific needs and desires. The result can be at times a random stack of boxes or a coordinated grid of efficient storage… or both!” – Julien De Smedt
The E27 pendant lamp is a naked build with a simplistic and striking industrial design. It can be used on its own, in a pair, on a row or even in clusters to create a modern Scandinavian chandelier. It was designed in 2008 by Mattias Ståhlbom, an architect and partner at the Stockholm-based architecture & design studio TAF.
“The simplicity of the naked bulb is hard to compete with. It stands for something that feels romantic and contemporary at the same time. E27 departs from the essence of a lamp – the socket – creating a simple yet strong object that celebrates the potential beauty in simplicity.” – Mattias Ståhlbom
The felt structure of the RESTORE gives a unique and understated touch to this storage basket. It is mainly made from fibres extracted from recycled plastic bottles and is strong enough to be used for items such as magazines, toys or even firewood. Finnish designer Mika Tolvanen designed RESTORE in 2009 with a view that design should not be the one that requires attention by being special.
“I wanted the basket to have a non-obtrusive nature. Polymer felt combined with a soft form give the basket a friendly appearance. The name RESTORE is inspired by the fact that baskets are made of recycled PET bottles.”
UNFOLD‘s soft rubber shade creates modern and playful version of the classic industry lamp design. It is an affordable design lamp that comes in a variety of colours and is suitable for multiple settings. It was designed in 2010 by FORM US WITH LOVE, a multidisciplinary design & interior architecture studio from Stockholm.
“The industry lamp is a classic, and sought after design that we are excited to provide a new perspective on. The soft silicone rubber gives UNFOLD a modern and warm personality. It also enables the lamp to be folded into a neat package by a slight push on the top. Just open and unfold your new lamp.” – FORM US WITH LOVE
The NERD chair is a modern Nordic take on the iconic all-wood chair, reflecting its classic Scandinavian design heritage and crafter with the highest quality materials. The seamless integration of the back and seat provides both comfort and an inviting personal look. It was designed by David Geckeler and was produced after winning the 2012 Muuto Talent Award.
“While the appearance of NERD is unique, the overall expression, material and craftsmanship all have references to classic Scandinavian design values. The innovative integration between seat and back, as well as precise detailing, gives Nerd a strong personality and a very iconic character. The chair that stands out as a very personal and distinct interpretation of an all-wood chair.” – David Geckeler
You can follow #muuto10y for upcoming stories and content from Muuto, and if you are interested in seeing the new design launches check out my blogpost from the Salone Del Mobile exhibition this week.
Happy birthday Muuto!
// Photo credit: Ingrid Opstad / product photos by Muuto