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EXPERIENCING THE FUTURE LIVING ROOM AT IKEA FESTIVAL FOR MILAN DESIGN WEEK

Milan Design Week is always my favorite part of the year, the city is buzzing and full of interior and design lovers! One of the highlights for me this year was the IKEA Festival located in an old Warehouse in the Lambrate district. Under the slogan ‘Let’s make room for life’, IKEA wanted to redefine the room where the everyday life happens – the living room!

“People have told us that the living room is the heart of everyday life at home, full of activities and precious moments. Yet, it’s a room in need of change. As a curious company, we want to understand these needs and meet them with solutions that cater for the everyday life. In Milan people get to experience our take on this challenge, hopefully it will be vibrant, like coming to a great party in someone’s living room” – Marcus Engman (Head of Design at IKEA Sweden)

The exhibitions were beautifully created and styled by the British designer Faye Toogood, the Swedish creatives and bloggers Anna Lenskog Belfrage & Pella Hedeby and the Barcelona-based magazine Openhouse. It had a fun but relaxed atmosphere, during the day you could find DJ’s, live musicians and even an indoor slide and in the evening it would host parties. Outside the warehouse, you could find little market stalls selling items as well as food & drinks so that visitors could enjoy a Swedish ‘fika’.

I loved walking through all the different styled rooms, each one to discover someone either painting, sewing or making macrame. The rooms were so full of character and personality, it was great to discover little details in each of them. The mix of vintage and DIY with IKEA classics and new items created a lived-in feel, even more so than what you would usually find when browsing the store. Here is a selection of images I took in the 4 rooms with the theme Growing, Creation, Harmony & Compact Living, I hope you enjoy and that it makes you feel like you got to experience some of this great event.

Room for Growing – Anna Lenskog Belfrage
A room full of greenery and a creative desk area. My favorite was the pretty hanging planters and the cute little succulents in little glass jars, as well as the new Ypperlig green chair in collaboration with HAY.

Room for Harmony – Pella Hedeby
Lovely and calm environment with toned down colours in grey-green and beige with natural materials. The new Stockholm cabinet and coffee table fitted perfectly in this cozy space, anyone else have these items on their wishlist?..

Room for Creation – Anna Lenskog Belfrage
Like stepping into a painter’s creative studio in blue tones with a lot of textiles from the Stockholm collection. A room full of paint splashes and creative chaos.

Compact Living – Pella Hedeby
This space was a combined bedroom, kitchen and dining area, a great way to show how you can utilise the space you have. The cozy bedroom area was on a highter level with a little buildt in staircase, and each corner and step was beautifully decorated with items. The black kitchen was a great contrast to the white and wood elements and the whole room oozed hygge.

And even though I have shared too many images already, I’ll end this post with some more from the Openhouse area. This space had a bit of a retro feeling, with a yellow sofa area and colourful additions.

The exhibition was full of new collections including YPPERLIG, DELAKTIG, STOCKHOLM, BJÖRKSNÄS, STUNSIG and more, so be sure to lookout for these items to appear in your local store!

// Photo credit: Ingrid Opstad

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COZY & GREEN RETRO HOME IN SWEDEN

Would you have dark green walls in your home? After seeing this beautiful home I am very tempted. It belongs to the Swedish couple Cajsa Berndtsdotter & Torbjörn Olsson living in Gothenburg and is full personality.

I love the dark green used here, and the combination of the green along with vintage, brown tones is perfect. The gorgeous artwork on the wall and the personal decor items around the apartment really gives it a unique look.

The kitchen has a minimal yet personal look, and I especially like the use of the String shelves and the herringbone tiles on the wall.

The bedroom has a retro wallpaper that gives off a warm and welcoming vibe.

“I love the decor from the 1950-70’s. Everything from colour to shape is amazing! I also like to mix it up with new to get your own style. But the best is to fins flea market bargains of furniture or fittings. It makes the home so personal.” – Cajsa Berndtsdotter

// Photo credit: Andrea Papini via Elle Decoration

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BOTANICAL DECORATIVE ITEMS AT HOME

I am currently loving the botanical trend, and have slowly been adding little accents of it in my home during winter to make the transition to spring. For me, subtle hints are key to still keeping with the minimal theme, so things like prints, decorative items and pillows are a great way to achieve the look without feeling like you live in the jungle.

A minimal print in black & white like this one can be a great way to have something botanical without going green. Another great way to add greenery without having real plants in your home can be ceramic cactuses or candle holders with a botanic print on.

If you don’t have a green thumb, botanical decorative items can be a great way to add a little green in your life. Here’s a little round-up of the items mentioned above;

🌵 Ceramic candle holder with cactus from Bloomingville
🌵 Tvilling cactus poster (set of 2) from Ikea
🌵 Large white ceramic cactus from Maisons Du Monde
🌵 Själsligt green decoration (set of 3) from Ikea
🌵 Cactus pillow cases from H&M Home.

// Photo credit: Ingrid Opstad

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NEW TREND // LARGE STATEMENT PRINTS

I love the idea of having a large statement print somewhere, especially something personal like a blown-up black & white photo from traveling or nature. Below are a couple of inspirational images found online showing different ways you can incorporate an oversized print or artwork into your home.

Large printed black & white photo attached to a vintage school room map via Design*Sponge. What a creative way to mount a print, giving off a vintage vibe.

A minimal painting as seen here by Stylizimoblog home can add a calm and beautiful tone to your space. Especially if you have darker walls, a light coloured artwork can be a nice contrast.

If you don’t want to hang anything up, having giant frames on the floor can do the trick, like here found on My Scandinavian Home.

A large landscape print can work great along a large wall. The simplistic and minimal look of these winter trees found via April & May work great in a white space.

I think the bedroom can be a great place to add a large print. Keep it a bit funny with a statement like this one from Tamara Magel.

Or what about printing a selection of smaller prints to hang up so that they make up one big poster? This can be a cheaper and quite decorative way to get something unique for your wall. Image was found from Emma Woods Interiors on Instagram.

What do you think about this new trend, will you be adding an oversized print or artwork in your home?

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SCANDINAVIAN PRODUCTS WITH THE NATURE AT HEART // SAGALAGA DESIGN

I had the pleasure of having a little chat with Satu Enstedt, the woman behind the Finnish brand Sagalaga Design. Their designs are born from life’s magical moments and the depths of timeless time. She gets inspired by the simple aesthetics of Finland, creating beautiful Scandinavian products with the nature at heart.

Q1 // How did Sagalaga Design start? Can you tell us a bit about your creative background and how the brand was created?

Sagalaga Design started in 2013 by baby steps. I was working as a creative freelancer for clients and I felt I needed to create something on my own. Sagalaga, as a word, didn’t leave me alone, so I trusted my instinct and that’s how Sagalaga Design was created. ‘Saga’ has been my childhood nickname and it means story / fairytale which I would like to believe can be found in my design style as well.

I studied Fine Art, Graphic Design & Textile Design while working on many different kind of creative projects before Sagalaga Design. I think the result is a good combination of all projects from my past.

Q2 // What inspires you in your design process?

Unexpected things in quiet moments are the best. I think my head is constantly working on something new and when the mental process is ready to come out, I start to work with an idea on paper. The idea can basically come from anywhere around us. There´s always a story behind every illustration or pattern, even though it may not be that obvious at first. Little joy for your everyday life, as our slogan says.

Q3 // In what way does your Scandinavian heritage affect your style?

I spent my childhood playing around in old pine forest close to our house and we also had a summer cottage in a small island at Finnish archipelago. I think nordic nature with all its scents, forms and lines are still affecting me and can be seeing as a minimalistic Scandinavian style and functional products.

Q4 // Are you currently working on any new designs, and if so can you give us a little insight?

Yes, I´m currently working with new patterns and designs, new products are coming out soon. The latest will be our cosmetic bag and two smaller purses. These will be out this Spring and we are quite excited about them!

Q5 // How do you like to relax, how do you hygge?

I relax with friends and loved ones spending quality time together. Cooking together, spending time by the sea or doing a picnic in the forest is to me the best thing you can do.

SAGALAGA DESIGN PRODUCTS SHOWN IN THIS BLOGPOST:
KUUSI tray: Silent, winter woods, snow on spruce. This pattern is inspired by the beautiful winter forest with heavy snow on trees. The Finnish word KUUSI means spruce. TUIKE candle holder: This wooden candle holder is made out of Finnish birch. You can have a small piece of Finnish forest twinkle at your home and bring you special nordic atmosphere. The Finnish word TUIKE means twinkle.

Both the KUUSI tray and the TUIKE candle holder are available from their online store along with a lovely selection of other trays, textiles, paper and wood products.

// Photo credit: Ingrid Opstad

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HARMONIC & SOPHISTICATED APARTMENT

I love the look of this apartment styled by Swedish Anna Mårselius. It’s gorgeous natural tones gives off a calm and harmonic vibe, the perfect place to relax.

The subtle grey tones in the bedroom mixed with black & white creates a timeless and sophisticated space. Adding a statement light fixture in the ceiling is a great idea to add more personality.

// Photo credit: Kristofer Johnsson

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