I’m a sucker for products with great packaging design, so when I saw the OATLY carton in the shop I just had to get it. I was even more excited when I found out it’s Swedish and actually tastes good.
The packaging & rebrand of Oatly was done by the Swedish agency Forsman & Bodenfors who treated the packaging as an advertisement space for the brand, playing on the fact that a lot of us do shop with our eyes.
This week the winning proposals for Norway’s new banknote design was announced by Norges Bank. They decided that the designs submitted by Snøhetta and The Metric System will each represent one side of the new banknotes, which results in the perfect contrast between traditional & modern.
My favorite is the current, pixelated expression of the proposal from Snøhetta named ‘Beauty of Boundaries’. It has a clean Scandinavian feel, unlike any other banknotes I have seen. The style invites each spectator to have their own interpretation of what they are looking at, celebrating creativity and the power of imagination.
All designs by Snøhetta
“Our cubical pattern first of all represents pixels; our times visual language. Secondly, it represents mosaic; surface décor put together by different materials of different colors which together create a picture. The cubical pattern constructs the coast, the horizon, and the motive; just as we humans construct our societies on the coast”‘ – Snøhetta
You can see all of the 7 design proposals & information here (all text in Norwegian..)
The bank is now working on incorporating the security elements required for the notes to be functional, and in the meantime all of the shortlisted designs will be exhibited at Grafill in Oslo. The first new banknotes will be in circulation in 2017, and it will be very interesting to see the final product.