Living in Italy I do miss the homeware stores we have back home in Norway, always beautifully decorated and stocked full of goodies for Scandinavian interior lovers. So when I discovered a new store opening nearby with that same Nordic vibe that I love, I knew I had to visit. The NAMI Concept Store is located in the small but vibrant town Bergamo, about an hour drive from Milano. If you are planning a trip to this area I would highly recommend stopping by, the store is gorgeous and it has a great selection of homeware items in different price ranges. When walking in you immediately feel welcome, it is like entering someone’s living room full of treasures to discover. Warning; you will probably not leave empty handed…
On my visit I had a lovely chat with the owner Stefania, she told me all about her idea of creating an emotional store where design, quality, and craftsmanship are fused together. Her mission to enhance our daily life with little details chosen with care and attention for nature do come to life in NAMI, a store with the perfect Scandinavian feeling here in Italy.
BIO: Stefania, 28 years old, is a graduate in Design and has been working as a photographer for some years while cultivating her passion for art in all its forms. In the last few years, she has organized different exhibitions and collaborated as art director for a young artists collective called Progetto Meteora. She says she is an aesthete and likes to discover things that satisfy her taste; because of this during the last few years, she has approached Nordic design and therefore felt the need to bring up some not so well known artisans and brands for people to discover. For her, Nordic design is the right compromise between liveability, design, and nature.
Q1 // Tell us more about NAMI and why you decided to focus on Scandinavian style and hygge?
The idea originated from a little dream of mine but was mostly led by the path I had taken such as my photography experience, design studies, and experiences in retail. This all became NAMI. I started off by taking part in local markets and followed with an e-commerce, then finally I recently opened my concept store which allowed me to have a physical place to show all the products I love. The store is today also a gallery and a workshop location.
Q2 // Which Scandinavian brands do you currently have in your store?
I have decided to focus on two main Danish brands; Bloomingville and Madam Stoltz. While the first is more modern and minimal, the second is rougher in the aesthetic but with an ethnic chic soul. I have chosen these two companies as their styles are diverging but at the same time they provide our concept store with a good view of my idea of Scandinavian design, the right mix between the new (Bloomingville) and the lived (Madam Stoltz). We also stock Meraki skin care products.
Q3 // What are your future plans for NAMI?
In the future, I can see definite room for art exhibitions, workshops, and collaborations with new brands and creative people, in this way we will be able to widen the network of art and Nordic design lovers.
Q4 // What do you think is most important to think about when styling your own home? Any personal tips and smart solutions?
There are many elements to consider when giving a homogeneous and uniform style to your own home. Everything needs to appear as comfortable as possible since we have to see it as the place where we will spend the majority of our time. First of all, I believe the consistency of the palette is essential, the number of colours does not really matter, instead the ability to combine them correctly is key. Another essential aspect is the correct use of empty walls. Sometimes we tend to overload them as they can feel quite bare, in this case just the use of a wallpaper with the right colours and patterns is a great solution.
Q5 // Any new furniture & interior trends you are excited about?
Yes! One of the most fascinating trends for me is the use of plants in the home for decorative and other purposes, finally, we are bringing nature back inside. Apart from looking nice in the environment, plants appear to provide a relaxing feeling. They are also natural humidifiers, have healing power, minimize allergies risks by purifying the rooms and reduce the level of stress.
I would like to further develop these aspects in my concept store as well. At the moment you can find plants such as cactus, pilea, aloe and terrarium, but for the near future, I am planning to start retailing the beautiful vase by Boskke which aims to save space and water.
Q6 // How do you like to relax, how do you hygge?
During my free time, I like to discover new places and I am always hunting for new inspiration as, believe it or not, I find it very relaxing!
Q7 // What is That Scandinavian Feeling to you?
For me, it means to be able to understand deeply all the aspects of a different culture from mine and turn it into inspiration.
If you would like to visit the store, you can find it on Via Broseta in Bergamo. View all items available and shop online here, and if you do go let me know as I would love to hear what you though!
// Photo credit: Ingrid Opstad