EXPERIENCING THE FUTURE LIVING ROOM AT IKEA FESTIVAL FOR MILAN DESIGN WEEK

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Milan Design Week is always my favorite part of the year, the city is buzzing and full of interior and design lovers! One of the highlights for me this year was the IKEA Festival located in an old Warehouse in the Lambrate district. Under the slogan ‘Let’s make room for life’, IKEA wanted to redefine the room where the everyday life happens – the living room!

“People have told us that the living room is the heart of everyday life at home, full of activities and precious moments. Yet, it’s a room in need of change. As a curious company, we want to understand these needs and meet them with solutions that cater for the everyday life. In Milan people get to experience our take on this challenge, hopefully it will be vibrant, like coming to a great party in someone’s living room” – Marcus Engman (Head of Design at IKEA Sweden)

The exhibitions were beautifully created and styled by the British designer Faye Toogood, the Swedish creatives and bloggers Anna Lenskog Belfrage & Pella Hedeby and the Barcelona-based magazine Openhouse. It had a fun but relaxed atmosphere, during the day you could find DJ’s, live musicians and even an indoor slide and in the evening it would host parties. Outside the warehouse, you could find little market stalls selling items as well as food & drinks so that visitors could enjoy a Swedish ‘fika’.

I loved walking through all the different styled rooms, each one to discover someone either painting, sewing or making macrame. The rooms were so full of character and personality, it was great to discover little details in each of them. The mix of vintage and DIY with IKEA classics and new items created a lived-in feel, even more so than what you would usually find when browsing the store. Here is a selection of images I took in the 4 rooms with the theme Growing, Creation, Harmony & Compact Living, I hope you enjoy and that it makes you feel like you got to experience some of this great event.

Room for Growing – Anna Lenskog Belfrage
A room full of greenery and a creative desk area. My favorite was the pretty hanging planters and the cute little succulents in little glass jars, as well as the new Ypperlig green chair in collaboration with HAY.

Room for Harmony – Pella Hedeby
Lovely and calm environment with toned down colours in grey-green and beige with natural materials. The new Stockholm cabinet and coffee table fitted perfectly in this cozy space, anyone else have these items on their wishlist?..

Room for Creation – Anna Lenskog Belfrage
Like stepping into a painter’s creative studio in blue tones with a lot of textiles from the Stockholm collection. A room full of paint splashes and creative chaos.

Compact Living – Pella Hedeby
This space was a combined bedroom, kitchen and dining area, a great way to show how you can utilise the space you have. The cozy bedroom area was on a highter level with a little buildt in staircase, and each corner and step was beautifully decorated with items. The black kitchen was a great contrast to the white and wood elements and the whole room oozed hygge.

And even though I have shared too many images already, I’ll end this post with some more from the Openhouse area. This space had a bit of a retro feeling, with a yellow sofa area and colourful additions.

The exhibition was full of new collections including YPPERLIG, DELAKTIG, STOCKHOLM, BJÖRKSNÄS, STUNSIG and more, so be sure to lookout for these items to appear in your local store!

// Photo credit: Ingrid Opstad

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Hi there! My name is Ingrid Opstad, I am originally from a little town in Norway but currently living near Milan, Italy with my boyfriend & dog. I have a Master Degree in graphic design, but I am also working as a freelance journalist for Scan Magazine and a social media manager. That Scandinavian Feeling is a place for me to share my knowledge and love for Scandinavia; touching upon everything from interiors, design, lifestyle and hygge.

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10 COMMENTS

    • Glad to hear you are an IKEA lover just like me Liza, thank you! This festival was especially inspiring, although I love to have regular visits to IKEA for inspiration!

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