I had the pleasure of having a little chat with Satu Enstedt, the woman behind the Finnish brand Sagalaga Design. Their designs are born from life’s magical moments and the depths of timeless time. She gets inspired by the simple aesthetics of Finland, creating beautiful Scandinavian products with the nature at heart.
Q1 // How did Sagalaga Design start? Can you tell us a bit about your creative background and how the brand was created?
Sagalaga Design started in 2013 by baby steps. I was working as a creative freelancer for clients and I felt I needed to create something on my own. Sagalaga, as a word, didn’t leave me alone, so I trusted my instinct and that’s how Sagalaga Design was created. ‘Saga’ has been my childhood nickname and it means story / fairytale which I would like to believe can be found in my design style as well.
I studied Fine Art, Graphic Design & Textile Design while working on many different kind of creative projects before Sagalaga Design. I think the result is a good combination of all projects from my past.
Q2 // What inspires you in your design process?
Unexpected things in quiet moments are the best. I think my head is constantly working on something new and when the mental process is ready to come out, I start to work with an idea on paper. The idea can basically come from anywhere around us. There´s always a story behind every illustration or pattern, even though it may not be that obvious at first. Little joy for your everyday life, as our slogan says.
Q3 // In what way does your Scandinavian heritage affect your style?
I spent my childhood playing around in old pine forest close to our house and we also had a summer cottage in a small island at Finnish archipelago. I think nordic nature with all its scents, forms and lines are still affecting me and can be seeing as a minimalistic Scandinavian style and functional products.
Q4 // Are you currently working on any new designs, and if so can you give us a little insight?
Yes, I´m currently working with new patterns and designs, new products are coming out soon. The latest will be our cosmetic bag and two smaller purses. These will be out this Spring and we are quite excited about them!
Q5 // How do you like to relax, how do you hygge?
I relax with friends and loved ones spending quality time together. Cooking together, spending time by the sea or doing a picnic in the forest is to me the best thing you can do.
SAGALAGA DESIGN PRODUCTS SHOWN IN THIS BLOGPOST:
KUUSI tray: Silent, winter woods, snow on spruce. This pattern is inspired by the beautiful winter forest with heavy snow on trees. The Finnish word KUUSI means spruce. TUIKE candle holder: This wooden candle holder is made out of Finnish birch. You can have a small piece of Finnish forest twinkle at your home and bring you special nordic atmosphere. The Finnish word TUIKE means twinkle.
Both the KUUSI tray and the TUIKE candle holder are available from their online store along with a lovely selection of other trays, textiles, paper and wood products.
// Photo credit: Ingrid Opstad