OATLY

I’m a sucker for products with great packaging design, so when I saw the OATLY carton in the shop I just had to get it. I was even more excited when I found out it’s Swedish and actually tastes good.

The packaging & rebrand of Oatly was done by the Swedish agency Forsman & Bodenfors who treated the packaging as an advertisement space for the brand, playing on the fact that a lot of us do shop with our eyes.

All photos by Oatly

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OATLY was last modified: February 8th, 2017 by Ingrid Opstad