Great news guys! Normann Copenhagen has teamed up with Copenhagen-based design agency Femmes Régionales to launch a new collection of small day-to-day pieces for the home called Daily Fiction. Following in the footsteps of HAY and their Mini Market, Normann Copenhagen will have pop-up shops inside different stores around the world with their new stationary & accessory range. The collection consists of more than 200 small designs for day-to-day use such as notebooks, gift wrapping, stickers, pencil sharpeners, scissors, various writing implements and more, just like a candy shop for grownups!
Each of the products has been given its own tone of voice, for instance with an eraser with the text ‘never forever’, felt pens with the title ‘make your marks’ or notebooks saying ‘fill in the blanks’ to light up your everyday life. The assortment of colors, patterns and materials is said to encourage creativity, play and to create the daily story that suits your individual personality.
“For a long time we have wanted to add a new category of small design products to our existing collection of designs. We get a lot of inspiration from fashion at Normann Copenhagen, so it was natural for us to look for a collaborator in the world of fashion.” – Britt Bonnesen (Normann Copenhagen’s brand manager)
Daily Fiction will be available worldwide in selected stores in Antwerpen, Barcelona, Berlin, Brussel, Copenhagen, Düsseldorf, Hamburg, Helsinki, Hong Kong, Paris, Seoul, Shanghai, Tokyo and more this summer. From today you can find the collection in their flagship store in Copenhagen.
// Photo credit: Normann Copenhagen